Michael S. Malone writes for ABC News:

The traditional media are playing a very, very dangerous game — with their readers, with the Constitution and with their own fates.

The sheer bias in the print and television coverage of this election campaign is not just bewildering, but appalling. And over the last few months I’ve found myself slowly moving from shaking my head at the obvious one-sided reporting, to actually shouting at the screen of my television and my laptop computer.

But worst of all, for the last couple weeks, I’ve begun — for the first time in my adult life — to be embarrassed to admit what I do for a living. A few days ago, when asked by a new acquaintance what I did for a living, I replied that I was “a writer,” because I couldn’t bring myself to admit to a stranger that I’m a journalist…

Now, of course, there’s always been bias in the media. Human beings are biased, so the work they do, including reporting, is inevitably colored. Hell, I can show you 10 different ways to color variations of the word “said” — muttered, shouted, announced, reluctantly replied, responded, etc. — to influence the way a reader will apprehend exactly the same quote. We all learn that in Reporting 101, or at least in the first few weeks working in a newsroom.

But what we are also supposed to learn during that same apprenticeship is to recognize the dangerous power of that technique, and many others, and develop built-in alarms against them.

But even more important, we are also supposed to be taught that even though there is no such thing as pure, Platonic objectivity in reporting, we are to spend our careers struggling to approach that ideal as closely as possible.

That means constantly challenging our own prejudices, systematically presenting opposing views and never, ever burying stories that contradict our own world views or challenge people or institutions we admire. If we can’t achieve Olympian detachment, than at least we can recognize human frailty — especially in ourselves…

But nothing, nothing I’ve seen has matched the media bias on display in the current presidential campaign.

Republicans are justifiably foaming at the mouth over the sheer one-sidedness of the press coverage of the two candidates and their running mates. But in the last few days, even Democrats, who have been gloating over the pass — no, make that shameless support — they’ve gotten from the press, are starting to get uncomfortable as they realize that no one wins in the long run when we don’t have a free and fair press…

Now, don’t get me wrong. I’m not one of those people who think the media has been too hard on, say, Republican vice presidential nominee Gov. Sarah Palin, by rushing reportorial SWAT teams to her home state of Alaska to rifle through her garbage. This is the big leagues, and if she wants to suit up and take the field, then Gov. Palin better be ready to play.

The few instances where I think the press has gone too far — such as the Times reporter talking to prospective first lady Cindy McCain’s daughter’s MySpace friends — can easily be solved with a few newsroom smackdowns and temporary repostings to the Omaha bureau.

No, what I object to (and I think most other Americans do as well) is the lack of equivalent hardball coverage of the other side — or worse, actively serving as attack dogs for the presidential ticket of Sens. Barack Obama, D-Ill., and Joe Biden, D-Del.

This is exactly my problem with the American media as well. The problem isn’t that they’re playing hardball on McCain and Palin. If that’s the type of journalism they practice, fine. But it’s not the kind of journalism they practice when the subject is a Democrat. Then they are suddenly soft, incurious, and defensive.