CNN Least Popular Cable News Network

October 27th, 2009 By: Michael van der Galien | Tags: , , , , , ,

The New York Times reports that CNN has become the least popular cable news network of all. It now trails Fox News, MSNBC and even its own little sister, HLN (Headlines News). Anderson Cooper, who was once one of the most watched political commentators in the U.S. too is not able to keep up with his competitors.

For the month, CNN averaged 202,000 viewers between the ages of 25 and 54 – the group that television news organizations use as their basis of success because of their advertising sales. That was far behind the dominant leader, Fox News, which averaged 689,000. But it also trailed MSNBC, which had 250,000 viewers in that group and HLN, which had 221,000.

An interesting part of the NYT-article is the following:

The results demonstrate once more the apparent preference of viewers for opinion-oriented shows from the news networks in prime time.

Although it is perfectly understandable that CNN prides itself as being ‘objective,’ I’m beg to differ. CNN’s problem is not that it is “objective” at a time when a majority of viewers prefer “opinion-oriented shows,” but that it pretends to be “objective,” when it clearly is not.

The network’s opinions are slanted, its selection news is based on its political preferences, as is the way it presents said news. Americans realized this year’s ago, which has completely bypassed CNN. That and nothing else is its problem.

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  1. Jay_C
    October 27th, 2009 at 22:52
    Reply | Quote | #1

    “CNN’s problem is not that it is “objective” ….but that it pretends to be “objective,” when it clearly is not.

    The network’s opinions are slanted, its selection news is based on its political preferences, as is the way it presents said news. Americans realized this year’s ago, which has completely bypassed CNN. That and nothing else is its problem”

    Right, Fox is slanted too, but 1) They say that, 2) They make a case for their opinions with knowable facts, and 3) They differentiate between their opinion/commentary shows, and their news shows.

    CNN is “sneaky”, but not too sneaky, as they clearly inject a liberal slant on what they report as “news”.

    Fox does too, from the conservative perspective but from a “questioning the status quo / consensus” standpoint, and they are not sneaky.. Fox (at least now…I didn’t think so before) asks the questions the others won’t ask, and the others won’t ask BECAUSE it doesn’t fit “THE” agenda. Put simply, that is their own undoing as far as ratings are concerned.
    I’d suggest that CNN and MSNBC come out and said, look, here is our standpoint, and we will make our case with points 1, 2, and 3…, and have someone credible on from the opposition that will debate us on these points, like Fox does on their commentary shows…And I’d like to see their news shows ask questions that may from time to time upset the agenda. Not for the sake of opposition, but for the sake that there is always another point of view, sometimes the party line status quo / consensus is wrong. I’d watch that as much as I watch Fox.

    There is a reason that MSNBC, CNN and HLN don’t together equal the viewers of Fox. Perhaps, they will take our advice, or they won’t at their own peril..

  2. Michael van der Galien
    October 27th, 2009 at 23:18
    Reply | Quote | #2

    Jay: I’m afraid they won’t take our advise. Not yet, anyway. Especially not if the government bails them out like it does with newspapers.

    On the other hand, if eventually forced to, simply because they have to make money, they could change. If so, the market will have corrected itself once again. Which is good news, of course.

  3. Michael Merritt
    October 28th, 2009 at 02:49
    Reply | Quote | #3

    Heh, it’s interesting that even Lou Dobbs can’t beat Fox News. You’d think that Fox’s target audience would prefer him to Shep. Maybe they’re just boycotting the network in general.

  4. Jay_C
    October 28th, 2009 at 03:19
    Reply | Quote | #4

    @Michael van der Galien

    ” Especially not if the government bails them out like it does with newspapers.”
    Exactly, I was going to add that as well, but I felt as though I was on enough of a rant there. I thought of that, and I think it would just make Fox even stronger if the others were bailed out. Look at Ford, they are the only ones that didn’t take the money, and were all the better for it. You know they would never offer Fox any money, and if they did, Fox would just roll on the ground laughing at them.

    Why do I see a Mark Lloyd type trying to “fix” these unfair ratings?

  5. Jay_C
    October 28th, 2009 at 03:47
    Reply | Quote | #5

    hurry Liberal media, your ship is sinking call out the Mark Lloyd squad! It’s “unfair” is what it is, just “unfair”

    http://www.ihatethemedia.com/rachel-maddow-worst-ratings-ever#comments

  6. Jay_C
    October 28th, 2009 at 03:48
    Reply | Quote | #6

    whoops, I gave the link for the comments section…

    http://www.ihatethemedia.com/rachel-maddow-worst-ratings-ever

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